About

Hinepanea is a proud mama of two beautiful boys, living in small-town New Zealand while making big waves online. A champion of balanced, healthy living, she shares her journey of motherhood, family life, wellness, and self-care with effortless grace. From embracing mother nature and catching up with friends to prioritising her own well-being, Hinepanea knows that a thriving whānau starts with a strong foundation.

With nearly 15,000 engaged followers on Instagram and an impressive 6.37% engagement rate, Hinepanea consistently posts 13 times a week, inspiring her audience with lifestyle, fashion, and beauty content that feels authentic and relatable. Her ‘Getting Ready With Me’ series is a fan favourite, sharing tips and tricks for stepping out with kids in tow while feeling confident. A natural motivator in her fitness and wellness journey, Hinepanea creates content that encourages her followers to level up in every aspect of life, whether it’s workouts, heart-cooked meals, or date nights.

With an eye for streetwear, standout collaborations, and visually stunning storytelling, she fosters a trusted, interactive community. Partnering with Hinepanea means genuine connections, elevated brand presence, and content that resonates deeply and organically with a diverse, global audience.

Work that truly represents me

Content & Strategy

As a content creator on Instagram with nearly 15,000 engaged followers, I specialise in lifestyle, fashion, and family-focused content that resonates authentically with my audience. My posts consistently achieve strong engagement, averaging 6.37%, with standout content generating exceptional performance across my feed. I create visually stunning, relatable stories around motherhood, wellness, and everyday life, ensuring that each post connects on a personal level.

Through collaborations with brands like @dyson_anz and @paknsave, I deliver genuine storytelling opportunities that not only elevate visuals but also foster trust and interaction with my community. By partnering together, we can amplify your message organically, inspire meaningful engagement, and create content that truly resonates with a diverse, global audience.

My husband ❤️

 What a magical day

Instagram

Last updated 23 Nov 2025

Followers
Content reach

Reels

318k

Stories

293k
Age Range
0%
0%
0%
0%
0%
0%
0%
13-1718-2425-3435-4445-5455-6465-
Locations
New Zealand72.5%
Australia22.1%
United States1.6%
Nigeria0.7%
United Kingdom0.4%
Gender
Female 77%Other 13%Male 11%
Engagement Rate
5.13%

Total likes
100k

Average Reels Plays
31.8k

TikTok

Last updated 23 Nov 2025

Followers
Age Range
0%
0%
0%
0%
0%
13-1718-2425-3435-4445-64
Locations
New Zealand81.5%
Australia12.4%
Nigeria1.4%
United States1.1%
Canada0.7%
Gender
Female 85%Male 15%
Engagement Rate
4.61%

Average Views
8.5k

Past collaborations

Packages

Instagram Reel

Posted to Instagram only

From $1000

Story Set

1–3 frames

From $500

Reel shared in collaboration

Shared in collaboration with the brand on Instagram and tagged on TikTok

From $ 1500

Reel posted to Insatgram and TikTok

Organically shared to both channels

From $1250

Boosting

*Indicative of spend and boosting period

From $500

Exclusivity

*Indicative of terms

From $800

Terms

*Rates are indicative of deliverables and will be negotiated upon briefing. Rates exclusive of ASF.

*

Contact

FROM THE AGENCY

Please note that all pricing is indicative of the deliverables and project scope. We strive to provide the best for our talent and clients and will work with you (the brand) to create content that feels authentic, high quality and nails the brief, time and time again.

Please reach out with any questions/enquiries.